diff --git a/html.c b/html.c
index 6b15c24..6eadbf7 100644
--- a/html.c
+++ b/html.c
@@ -963,7 +963,7 @@ d_char *html_timeline(snac *snac, char *list, int local, int skip, int show, int
         xs *s1 = xs_fmt(
             "<p>"
             "<a href=\"%s%s?skip=%d&show=%d\" name=\"snac-more\">%s</a>"
-            "</p>\n", snac->actor, local ? "" : "/admin", skip + show, show, L("More..."));
+            "</p>\n", snac->actor, local ? "" : "/admin", skip + show, show, L("Load more..."));
 
         s = xs_str_cat(s, s1);
     }