$(function () { $('.imdbstars').qtip({ content: { text: function(event, api) { // Retrieve content from custom attribute of the $('.selector') elements. return $(this).attr('qtip-content'); } }, show: { solo: true }, position: { viewport: $(window), my: 'right center', at: 'center left', adjust: { y: 0, x: -2 } }, style: { classes: 'qtip-rounded qtip-shadow' } }); });